Your family's data is not for sale.
Most "free" family apps are free because you're the product. We took the other path — and we'll explain exactly how that works, in plain English, with nothing buried in a 40-page policy.
Private by default. Calm by design.
Six promises we keep in code, not just copy
These aren't aspirations. The app is built so it can't do the things below — the kid-rewards engine literally refuses them.
How we pay for this, honestly
It's a fair question — and the answer to it is the whole reason this app feels different. When a family app is free and shows you ads, the ads are paying for it, which means your family's information is the thing being sold. That's the business model we refused.
So here's the truth about ours: it starts with a 7-day free trial, then it's $12/month or $100/year for the household — simple, direct, and honest. You pay, so you're the customer, not the product.
We'd rather grow slowly and stay independent than take the money that comes with strings attached to your data.
What we collect — and what we never will.
Only what the app genuinely needs to work for your family. Nothing for a profile, nothing for a broker.
What we use
- Your email address — to send your sign-in link and, if you want it, your daily summary.
- The family information you enter — people, tasks, events, lists — so the app can, well, be the app.
- Just enough to keep your household secure and in sync across your devices.
What we don't do
- No advertising trackers or data brokers, ever.
- No selling, renting, or sharing your family's data for marketing.
- No behavioral profiles built to predict or nudge you.
- No passwords to leak — sign-in is a magic link to your inbox.
The part we care about most.
Children can't consent to being manipulated, so we simply don't. Their experience is built to encourage, then get out of the way.
Rewards that can't turn predatory
Points and streaks celebrate effort, with a built-in grace day so one miss never "breaks" anything. No rankings, no shame, no loot-box psychology — those paths don't exist in the code.
Grown-ups stay in control
A child can mark a chore done, but it waits calmly for a parent to approve. Kids feel ownership; adults keep the final say. No pressure, no nagging.
The family screen keeps secrets
On the shared kitchen display, private items aren't just hidden — the screen never even hints that something is hidden. A glanceable family board shouldn't advertise that secrets exist.
No engagement games
There's nothing trying to maximize a child's screen time. It shows them their day, lets them feel good about finishing it, and stops there.
Questions you'd be right to ask.
Can I get my data out?
Yes — an adult can download a full backup of your household at any time. It's your family's information, and you can always take it with you.
What if I want to leave entirely?
Export your backup, and your household can be deleted for good. We don't hold your data hostage to keep you around.
How do I ask a privacy question?
Email privacy@getcalluna.com for privacy questions, export help, or deletion requests. A real person reviews those requests.
Is it end-to-end encrypted?
Not yet, and we won't pretend otherwise. Your data is sent over secure connections and kept in your household's own space, reachable only by people you invite — but our servers can technically read it to make sync and reminders work. We'll be upfront as that evolves.
Do you use my data to train anything?
No. Your family's information is used to run your family's app. That's it.
Who can see what inside my family?
You decide, per item: shared with everyone, visible to helpers, or adults-only. Roles (adult, child, helper) set sensible defaults, and the kitchen display only ever shows what's safe for the room.
A family app you don't have to be wary of.
Calm, private, and honest about how it works. A 7-day free trial, then $12/month or $100/year.