Built by a parent, for families.
Not a startup chasing engagement metrics. A real family's tool, made by someone who wanted the household to run calmer — and refused to sell anyone out to do it.
We got tired of family apps that treat families as inventory.
The running of a home — who's where, what's for dinner, whose turn it is, what the sitter needs to know — lands on someone, and it's heavy. Plenty of apps promise to help. But too many pay for themselves by selling that family's data to advertisers, and aim manipulative tricks at the kids to juice their numbers.
So we built the version we actually wanted in our own house: calm, private, on every screen, and honest with everyone in the family — grown-ups and children alike.
Why we're called Calluna.
Calluna /kə-LOO-nə/ is the botanical name for heather — a hardy little plant that needs almost nothing, weathers anything, and quietly covers open ground in calm. That felt like exactly the right idea for a family app: low-maintenance, evergreen, and gently in the background while life happens.
Five convictions, baked in.
These aren't taglines — they're the decisions we make every time there's a fork in the road.
Calm beats engagement
A family tool should help with the day and disappear. We measure success by how little it has to bother you — not by how often we pull you back.
Privacy is the default, not a setting
Your family's life isn't ours to monetize. No ads, no brokers, no profiles. The respectful choice is the only choice we offer.
Kids deserve honesty
Children can't consent to being manipulated, so we don't. No leaderboards, no shame, no loot-box psychology — encouragement, then we get out of the way.
The whole family, not just the planner
Adults, kids, and helpers each get the right view. One person shouldn't have to hold the entire household in their head.
Independent, and honest about it
We'd rather grow slowly and tell you the truth — including what we haven't built yet — than take money that comes with strings on your data.
Where we are, honestly
Calluna is early and independent. It's live, and the model is simple: a 7-day free trial, then $12/month or $100/year so families pay directly instead of paying with privacy. The part we're proudest of: our own family runs on it every day. That's the best product test there is.
Being early also means being candid. There are things the big apps have that we don't yet — importing your existing Google or Apple calendar is the big one, and it's what we most want to build next. We keep that gap visible on our comparison page on purpose. An app that hides its weak spots isn't one a family should trust with its week.
What we won't do is chase the things that made us build this in the first place: ads, data sales, and tricks aimed at children. Those aren't on a roadmap. They're never happening.
I built this because I wanted it in my own home. We tried the popular apps and kept hitting the same wall: ads in the family calendar, a chore tracker turning my kids' chores into a competition, and a creeping sense that all of it was really there to harvest us.
I figured a family organizer could be the opposite of that — quiet, private, genuinely helpful, and fair to every person it touches. So I made it, and my family has used it every day since. If it makes your mornings a little calmer too, that's the whole point.
— Conal
Come try the calm version.
If any of this sounds like the family app you've been wanting, it's right here — a 7-day free trial, then $12/month or $100/year.
No ads · No data selling · No tricks aimed at your kids.